Sue is a senior consultant with over 25 years' professional experience across the financial services industry, gained in Big 4 and specialist consultancies, along with practical industry experience across insurance, consumer investments, mortgage and consumer credit sectors.

Sue is leading Sicsic Advisory’s offering on pricing practices and fair value and has assisted a range of firms across the insurance distribution chain in the design and implementation of pricing strategies and associated governance frameworks that meet regulatory and commercial objectives. She has gained a depth and breadth of experience of good industry practice across the general insurance sector in meeting the FCA's pricing and product governance rules and is currently using this to apply with firms across the wider financial services industry in their application of the Consumer Duty.